WHAT WE DO
Big Social Data is an expression that summarizes well the reality of current social media interactions. Companies everywhere are interested in exploring the myriad of opportunities that already exist, as well as those still to be discovered from the deep analysis of this data. Social Data can be used to create valuable knowledge and understanding about customers, users and what they think about your company, products and services. However, many companies still have not discovered how to extract actionable information and create value from the huge repository of information that their own social media pages contain.
We, at Odysci, help companies to create value and obtain competitive advantages through the analysis of their social media contents and all interactions with their fans, followers and subscribers. Using advanced algorithms for natural language processing, statistical analysis, sentiment analysis and machine learning, we help our customers to extract all publicly available data from their social media pages in order to plan and refine their marketing campaigns, enhance their competitive analysis, guide their public relations efforts, and generally improve their communications with their fans.
The interactions that take place in social media have unique characteristics that depend on the company, the community of fans, the country and region where they live, and most importantly on the language. Each language has its own slang, jargon and nuances when transported to social media, which makes automatic understanding, such as sentiment analysis, particularly challenging. We develop specialized algorithms that understand the richness of each language and the way it is used in social media within the context of a company’s pages. We currently have algorithms tuned to English and Portuguese and we plan to add other languages in the future.
Our passion is to transform complex technologies into products and services that help companies to extract the greatest possible value from their social media.