Analytics

January 24, 2021

Marketing and Competitive Analysis Based on Social Media Data

The link between social media and competitive analysis is not always obvious, and consequently it is not always explored to its full potential. Social media allows […]
January 5, 2021

Election Day Social Media Predictions

January 5 is finally here for Georgians eager to cast their votes on the US Senate runoff elections. The polls are all over the place, with […]
December 30, 2020

Virtual Influencers, Real Influence

Can you distinguish virtual influencers from real ones (i.e., humans)? Before scrolling down the page, look carefully at these images and choose the “real” influencers, that […]
December 10, 2020

Has Social Media Got Georgia On Its Mind?

With the presidential election behind us (or most of us, at least) all eyes have turned to Georgia and the Senate run-off elections, as they will […]
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