Social Media

January 24, 2021

Marketing and Competitive Analysis Based on Social Media Data

The link between social media and competitive analysis is not always obvious, and consequently it is not always explored to its full potential. Social media allows […]
January 11, 2021

The Polls Are Dead – Long Live Social Media

Georgia’s runoff elections are over with the Democrats winning both seats and taking control of the US Senate. These were extremely competitive races in which both […]
January 5, 2021

Election Day Social Media Predictions

January 5 is finally here for Georgians eager to cast their votes on the US Senate runoff elections. The polls are all over the place, with […]
December 30, 2020

Virtual Influencers, Real Influence

Can you distinguish virtual influencers from real ones (i.e., humans)? Before scrolling down the page, look carefully at these images and choose the “real” influencers, that […]
December 28, 2020
bots image

Bots – They Are Among Us

What is a bot? Generally speaking, “bots” are autonomous applications, which perform some type of predetermined task, automatically and repeatedly. Typically, bots are computer programs that […]
December 23, 2020

Predicting Georgia’s Runoff Elections Using Social Media (Dec/21st)

The last two, yet undecided, US Senate seats will be chosen by Georgians on January 5th. Given the accuracy of the polls (or lack thereof) on […]
December 10, 2020

Has Social Media Got Georgia On Its Mind?

With the presidential election behind us (or most of us, at least) all eyes have turned to Georgia and the Senate run-off elections, as they will […]
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