Engagement

January 24, 2021

Marketing and Competitive Analysis Based on Social Media Data

The link between social media and competitive analysis is not always obvious, and consequently it is not always explored to its full potential. Social media allows […]
December 30, 2020

Virtual Influencers, Real Influence

Can you distinguish virtual influencers from real ones (i.e., humans)? Before scrolling down the page, look carefully at these images and choose the “real” influencers, that […]
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