Competitive Analysis

March 27, 2021

NCAA Sweet 16 – How Are They Doing in Social Media?

The NCAA March Madness is well on its way. Despite the restrictions imposed by the Covid-19 pandemic, both women’s and men’s competitions are being played with […]
January 24, 2021

Marketing and Competitive Analysis Based on Social Media Data

The link between social media and competitive analysis is not always obvious, and consequently it is not always explored to its full potential. Social media allows […]
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