Marketing

January 24, 2021

Marketing and Competitive Analysis Based on Social Media Data

The link between social media and competitive analysis is not always obvious, and consequently it is not always explored to its full potential. Social media allows […]
December 30, 2020

Virtual Influencers, Real Influence

Can you distinguish virtual influencers from real ones (i.e., humans)? Before scrolling down the page, look carefully at these images and choose the “real” influencers, that […]
December 28, 2020
bots image

Bots – They Are Among Us

What is a bot? Generally speaking, “bots” are autonomous applications, which perform some type of predetermined task, automatically and repeatedly. Typically, bots are computer programs that […]
December 10, 2020

Has Social Media Got Georgia On Its Mind?

With the presidential election behind us (or most of us, at least) all eyes have turned to Georgia and the Senate run-off elections, as they will […]
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