Marketing
March 27, 2021
The NCAA March Madness is well on its way. Despite the restrictions imposed by the Covid-19 pandemic, both women’s and men’s competitions are being played with […]
March 12, 2021
The NFL is the richest professional sports league in the world. The total revenue of all 32 NFL teams was over 15 billion U.S. dollars in […]
January 24, 2021
The link between social media and competitive analysis is not always obvious, and consequently it is not always explored to its full potential. Social media allows […]
December 30, 2020
Can you distinguish virtual influencers from real ones (i.e., humans)? Before scrolling down the page, look carefully at these images and choose the “real” influencers, that […]
December 28, 2020
What is a bot? Generally speaking, “bots” are autonomous applications, which perform some type of predetermined task, automatically and repeatedly. Typically, bots are computer programs that […]
December 10, 2020
With the presidential election behind us (or most of us, at least) all eyes have turned to Georgia and the Senate run-off elections, as they will […]